How far in advance should I plan for peak season inventory?

This varies by category and supplier lead times, but most operators start planning inventory and staffing needs at least one full off-season ahead of the next peak, since ordering and hiring lead times are usually longer than expected.

Should I raise prices during peak season across all inventory?

Not necessarily uniformly -- it often makes more sense to raise rates on the specific categories and dates where demand is genuinely constrained, while using off-peak discounting elsewhere to smooth utilization rather than raising every rate by the same amount.

Seasonal Demand Planning for Rental Businesses

How rental businesses plan inventory, staffing, and pricing around seasonal peaks -- from booking-lead-time patterns to when to raise rates and when to bring in temporary units.